RCI

Role: Social Media Content Creator

RCI, the first and largest timeshare exchange company, provides the most extensive vacation choices in the most destinations worldwide. They were in search of a way to educate their members and encourage positive chatter about their brand, especially among millennials—a key target audience that other RCI communication wasn’t reaching.

Deliverables:

Creation of social brand strategy and tone of voice

Facebook editorial content calendar

Paid media plan including LIKE ads and promoted posts

By creating a Facebook strategy that included culturally relevant content, strong calls to action and conversational language, we appealed directly to the millennial demographic. This narrative platform, coupled with modern, breathtaking imagery that is aspirational but also accessible, caused a 16% fan growth and a 40% increase in engagement on the page in just two months.