ORB Sport Launch
Role: Copywriter
ORB Sport Smart Mouthguard, a new-to-market wearable for contact sport athletes, was in search of an engaging way to launch their product while explaining the intricacies of the tech.
Our team wrote and produced a :60 spot to explain to their audience the various metrics, tech, and benefits of the device while creating hype around the launch.
Additionally, we concepted and executed organic and paid social media content to announce the launch and create a strong following for the brand.
