Ocean Spray Holiday Campaign
Role: Copywriter
Cranberries, once synonymous with the holidays, were losing market share as millennials started to take over holiday hosting duties from older generations. Searching for a way to get cranberries back on holiday shopping lists, Ocean Spray tasked us with creating a digital campaign that put the bold berry back in the celebration spotlight.
A sweepstakes overlay engaged the audience with a chance to instantly win cash and other prizes, all housed on a microsite custom-made for the campaign.
Through quick copy and punchy visuals, we created banner ads that made the cranberry cool again. “Add to cart” capability drove urgency and made the ads instantly shoppable.