Lipton

Role: Pitch Team / Copywriter / Social Media Content Creator

Lipton Recipe Secrets was searching for a way to remind its consumers that their product is the simplest way to add fast flavor to all of her meals--even her favorite burgers. They wanted to increase usage of the product by existing consumers and raise product awareness among non-users.

Our team created The Secret Society of Burger Lovers, a thrilling new content campaign that exposed relevant, valuable summer grilling content to consumers across a series of digital channels.

The initiative capitalized on the brand name and single most important thing to communicate: that Lipton Recipe Secrets has the secret to great-tasting burgers.

Through the activation, Lipton was able to establish itself as the authority on delicious burgers by hosting rich content celebrating the entire “burgers and beyond” category.

Deliverables:

Interactive content hub including quiz and sweepstakes component

Weekly eCRM program

Pinterest content creation and page management

Blogger outreach and partnership