Jagermeister
Role: Lead Copywriter
We drove sales and consumer engagement through a variety of creative campaigns and experiential events. I worked closely with an art director to completely redesign the brand look and feel to appeal to the brand's refocused Millenial target audience. The goal was to create and convey a more premium product outlook that focused on the craft, heritage, and taste profile of Jagermeister.
The launch of the Mini Meister, a unique 20 mL bottle packaged in 10-bottle "Prost Packs" included the writing of communication across in-store point of sale, PR, digital, and trade marketing. The creation of the "Sized to Seize the Moment" tagline and "Freezable, Friendable, Portable" message effectively communicated the perfect-for-any-party idea behind the product and fulfilled consumers desire for an on-the-go Jager solution.
