Bertolli
Role: Pitch Team / Copywriter
Bertolli's mission was to elevate and differentiate itself as a premium brand among its competitors by refreshing the creative strategy around its sauce products.
As part of this initiative, we created a concept that played to the consumers sense of taste while nodding to Bertolli's evolution into a more epicurean brand. We wanted to ensure site visitors had the best possible experience to increase consideration and loyalty to the brand.
Redesigned Bertolli brand site
We wanted to emphasize the beauty and flavor of ingredients and create a site with a sophisticated "foodie" look and feel. This resulted in an overall more authentic brand experience that leaves the audience feeling that Bertolli is the only choice for premium Italian sauce.
Bertolli tasting menu
Through an interactive "tasting menu" located on the landing page, the target is able to discover the unique flavor notes that make up each sauce, allowing her to make purchase decisions according to what is pleasing to her specific palate.