Beech-Nut
Role: Copywriter
We launched a complete brand refresh and led the social media efforts for Beech-Nut, the nation's second-largest baby-food manufacturer. Beech-Nut introduced a new line of products with a simple mission: to provide honest, real, great-tasting food for babies that's as close to homemade as possible.
Beech-Nut Facebook Post
As the lead writer for Beech-Nut's social channels, I concepted and wrote content for the Facebook, Twitter, Pinterest and Instagram channels and provided creative direction for all images and product photo shoots.
Beech-Nut Tweet
Beech-Nut Brand SIte
As part of the rebranding effort, I wrote engaging, playful product descriptions for the Beech-Nut website and crafted SEO copy for the YouTube channel and paid search ads.
Beech-Nut Facebook Post
Additionally, I coordinated paid media promotions on Facebook and Twitter to support brand initiatives including a recent appearance on The Ellen DeGeneres Show.
Beech-Nut Pinterest Page